Gourmet Sorbet

Brand Identity A redefined high-end frozen sorbet inspired by the wine tasting experience.

Challenge
Brand a new line of high-end frozen dessert that modernizes sorbet through its exclusive flavors using only premium ingredients.
Insight
A great sorbet is like a fine wine, it’s all about balance, complexity, and taste.
Oh, those rambunctious little rings!  We like them so much that we are willing to forsake the “GS” symbol
so that the rings may be allowed to roam free on stationary, business cards, and other branding materials.  Hey, everyone needs a little alone time from time to time. 
Back to Top