Autism Speaks

Moonchild Interactive Storybook iPad App for young children "Moonchild" invites parents to seek more information about autism in a playful way.

CHALLENGE
How can parents of young children be invited in a playful way to seek more information about autism? 
Insight
The thought of autism affecting their own family is very scary and they refuse to dig deeper.
Rationale
Autism is more common than you think and this year 1 in 88 children will be diagnosed with Autism.
Early diagnosis of autism spectrum disorder can improve the lives of everyone affected.
Idea
Moonchild, The Interactive Storybook iPad App
Execution 
The app works based on kid’s attention. Toddler/young children’s eyes goes where their finger goes. The app collects “eye-tracking” data from a young children who interacts throughout the story. Once the story ends, parents are invited to find out more about the meaning of the obtained scores.
Note: This application does not suggest the child suffers from autism, but it keeps data from the child's attention.
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